10 Ways We Ensure Your Home Is Properly Marketed

1. We compare your home to other comparable properties on the market and identify your home’s unique and most desirable features. What would a buyer want your home more than other homes on the market in the same price range. That is for us to point out.


2. We take professional quality photographs of your home’s best features and use them as a starting point for our marketing approach.

3. We find out why you purchased your home and use this information to help us focus on potential buyers.

4. We research the demographics of homeowners in the home’s neighborhood. Prospects with similar demographics will probably be the best market for potentially purchasing your home.

5. We review the audience demographics of various media and use those that best match the likely demographics of potential buyers for the home.

6. We start early. Unlike other companies, we do not wait a week before the listing expires to get the word out.

7. We collect all information and write a brief marketing plan that includes specific objectives, a description of the home, a description of the target buyers for the home, and appropriate marketing media.

8. We make a schedule for the property marketing activities throughout the listing period.

9. We set a budget based on the activities in the plan for your home. The more costly your home, the more expensive it will be to market because high-priced homes demand top-of-the-line marketing techniques.


10. We set up systems to track the “pull” of the marketing efforts. We always ask who calls or views the home how they found out about it.